In our Q&A with Color Specialist and Professor Jada Schumacher, who we collaborated with in developing our six new colors, we delve into the thoughtful creation process behind this latest color palette. From the significance of enduring colors to the intricacies of naming each hue, we uncover how Zintra's commitment to sustainability, wellness, and the cutting-edge field of Neuroaesthetics shapes our new colors for connection.
Q: What inspired the new Zintra color palette?
A: Our inspirations ranged from the immersive silence of nature, reflecting Zintra's acoustic properties, to the sophisticated desert landscape of West Texas's Marfa art town. We drew upon natural elements like clay, earth, and spices to evoke wellness and layered textures reminiscent of cashmere scarves, mirroring the multi-hued compositions found in nature and art.
Q: What makes the new Zintra colors unique?
A: These colors stand out for their sophisticated, nuanced compositions. Rather than being overly saturated, they combine multiple hues that allow for versatile application while capturing the earth's richness, from canyon colors to freshly ground spices.
Q: How did Neuroaesthetics influence the new Zintra colors?
A: By applying neuroscience to our design, we selected hues that promote well-being and productivity, like the tranquility of blues and greens. These nature-inspired colors, researched for their positive impact on brain function and wellness, guide our palette.
Q: What importance do you place on naming the colors?
A: Color naming is crucial as it tells the story of our collection, connecting the hues to their inspirations like the spice "saffron," which speaks to our exploration of natural elements and wellness.
Q: How does texture influence color development?
A: Texture plays a pivotal role by affecting color perception and craving for tactile experiences amidst our screen-saturated lives. It allows colors like "elderberry" to adapt based on their design context, enhancing the haptic quality of our environments.
Q: How do you balance current trends with designing for longevity?
A: Our focus lies on creating enduring designs within the Zintra palette to ensure both sustainability and longevity. We keep our colors contemporary by striking a balance between modern appeal and lasting value.
Q: Can you describe the process of developing new colors for Zintra?
A: The development is collaborative, starting with consultations among brand makers and leaders. We research the target market, current palettes, and brand essence deeply. This involves examining materiality, trends, and market needs to ensure our additions are not only contemporary but also enduring and richly complex.
Q: How do you refine and iterate on your color ideas?
A: Our process involves setting goals, developing narratives, and creating models and prototypes, while continuously refining our selections through discussions and evaluations. It's a dynamic process of discovery and adaptation until we reach the desired outcome.